Mattel Canada - Barbie is Moving
Release Date: 2013
The Brief
Mattel Canada wanted to create an experiential brand experience to showcase their Barbie is Moving! campaign at Toronto Fashion Week. They wanted to create an interactive experience to tell Barbie fans about the fact that Barbie was moving into a new house, in a new location!
The Solution
Working with Loerchner.com Inc. and Spoiled Fabulous we created a touch-based interface that empowered users to step into the role of Barbie's personal interior designer.
What We Did
Users made a selection of visual elements to create a comprehensive mood board depicting their vision for Barbie's new house!
After completing their board, users could receive their creation via email, and post to social media. The experience also included a large display featuring a slideshow of campaign related material, and the 20 most recent user created mood boards for inspiration.
The Conclusion:
The Barbie is Moving experience was successful in introducing Barbie's new storyline to a wider audience, while creating an opportunity to extend outreach and a piece of custom content for users social media feeds.
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