Ivanhoe Cambridge - Display
Release Date: 2013
The Brief
Commercial real estate firm Ivanhoe Cambridge wanted to add some "digital wow-factor" to their booth at the ICSC conference series, to tour several location (Montreal, Toronto, Whistler, Las Vegas).
The Solution
In conjunction with Mavrick Displays and Loerchner.com Inc., we created a dynamic series of interactive displays that showed off their properties, and also facilitated the sales team by multitasking as tablet controlled presentation screens for 1 to 1 meetings. The meeting area social space was also equipped with dynamically generated property listing on an interactive interface, which supplied prospective lease holders with property information, floor plans, and photographs delivered directly to their inbox in real time.
What We Did
On top of supplying graphics and software development services, we supervised the design of hardware schematics, IT infrastructure installation, and provided on the floor support for the duration of the conference series.
Interface In-Depth: The 3D Globe Kiosk
The 3D Globe Interface we created for Ivanhoe Cambridge sits at the front of their display. As the point of initial interaction it sets the stage for subsequent exchanges. The globe dynamically lists Ivanhoe Cabridge's vast global property listings, and displays them on a 3D globe. Each property listing contains photos, key data such as demographics, and allows the user to brows floor plans of the site. Users can also email them selves this property information from within the kiosk, which also puts them in direct contact with the associated sales member for that property. The interface also contains general information about Ivanhoe Cambridge, and gives an opportunity for users to submit general questions about an array of topics for immediate response from the sales facilitation team.
See the 3D Globe Kiosk in action
The Conclusion:
With a bit of media flare, and by providing hardware solutions that gave presentation media control to the sales staff, we were able to support Ivanhoe Cambridge in their goals of maximizing their media assets on the show floor. By using a centralized database to organize property assets we were also able to help maximize access to potential lease sites for Ivanhoe Cambridge customers.
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