Mattel CanadaBarbie is Moving! Brand Experience

Project Overview

Mattel Canada wanted to create an experiential brand experience to showcase their Barbie is Moving! campaign. Working with Inc and Spoiled Fabulous we created a touch-based interface that empowered users to step into the roll of Barbie's personal interior designer. Users made a selection of visual elements to create a comprehensive mood board depicting their vision for Barbie's new house! After completing their board, users could receive their creation via email, and post to social media. The experience also included a large display featuring a slideshow of campaign related material, and the 20 most recent user created mood boards for inspiration.