ColumbiaRapid Rafter

Project Overview

Columbia Sportswear was working with Inc and Spoiled Fabulous to develop a dynamic campaign to increase awareness of their new Omni-Freeze zero fabric. As part of a multi-dimensional digital campaign, we created a gamified experience to illustrate the cooling quality of the omni-freeze fabric. Users would wear a sleeve of the fabric on their arm, and control a rafter shooting down a river. By waving their arms left or right the rafter would navigate around obstacles and collect points. Upon completion their points were recorded and posted to social media. A leader-board was also present on the Facebook page for the campaign, displaying the top score winners for the cross-Canada campaign.

Project Details

Experiential Marketing, Motion-controlled Game, Game Development,Social Media Integration
Release Date
Spring, 2013